Business & Social Sciences
Business & Social Sciences is an international, open access, peer-reviewed journal that publishes: Original Research; Reviews; Hypothesis formation and commentaries in the More +
Editor-in-Chief:
Business & Social Sciences
Volume 3 Number 1 2025
Table of Contents
Financial Literacy and Its Effect on Investment Decisions: A Review of Recent Literature
Khaleda Nasrin1*
Financial literacy is essential for informed investment decisions, economic stability, and reducing financial vulnerability in an increasingly complex market.
Abstract | Full Text | PDF (282 KB) | Open Access Article
The Impact of Digital Marketing Strategies on Consumer Behavior: A Comprehensive Review
Md Humayun Kabir1*, Saima Sultana2, Md Mofassel Hossain3, Shah Muhammad Ashiqul Islam4
Understanding digital marketing's impact on consumer behavior is crucial for creating effective, ethical, and consumer-focused business strategies today.
Abstract | Full Text | PDF (267 KB) | Open Access Article
Manuscript-In-Press
The Effectiveness of E-Learning Platforms in Higher Education: A Systematic Review
Sumon Kumar Mozumdar1*
Understanding e-learning effectiveness helps improve digital education strategies, ensuring accessibility, engagement, and success across diverse higher education environments post-pandemic.
Abstract | Full Text | PDF () | Open Access Article
Exploring the Evolution of Human Resource Management in the Gig Economy: A Systematic Analysis
Md. Rahad Amin1*
Understanding HRM’s evolution in the gig economy is crucial for ensuring fair, adaptive, and sustainable management in digital labor markets.
Abstract | Full Text | PDF (353 KB) | Open Access Article
Manuscript-In-Press
Behavioral Economics and Consumer Decision-Making: An Integrative Review
Md Morshedul Hasan1*, Farhana Karim2, Md. Baki Billah Ripon3
Understanding consumer behavior through behavioral economics enables more accurate models, effective strategies, and ethical interventions across markets and policy.
Abstract | Full Text | PDF () | Open Access Article
Manuscript-In-Press
The Role of Social Media in Political Mobilization: A Systematic Review
Mahmud Hasan1*, Anuradha Paul1
This review reveals how social media reshapes political mobilization, enabling activism while exposing critical challenges like misinformation, surveillance, and slacktivism.
Abstract | Full Text | PDF () | Open Access Article
Mohammad Shoeb Abdullah1*, Khadiza Tasnim1, Md Zillul Karim2, Reduanul Hasan1
Artificial Intelligence (AI) driven immersive strategic decision-making enhances the competitiveness of the organization and entire industries, accurate, personalized, and innovative decision making.
Abstract | Full Text | PDF (425 KB) | Open Access Article
AI-Driven Innovation, Privacy Issues, and Gaining Consumer Trust: The Future of Digital Marketing
Khadiza Tasnim1, Mohammad Shoeb Abdullah1, Md Zillul Karim2, Reduanul Hasan1
The study offers understanding on how to integrate technological advancements with privacy and ethical considerations in the field of modern marketing.
Abstract | Full Text | PDF (415 KB) | Open Access Article
A Systematic Review of Corporate Social Responsibility Practices in Emerging Markets
A K M Abu Zafor Shakil1*, Md Mofassel Hossain2, Md Miraj Hossen Khan3, Solaiman Islam Noyon4, Md. Baki Billah Ripon5
Exploring CSR in emerging markets reveals its vital role in addressing social gaps, fostering sustainable growth, and enhancing business legitimacy.
Abstract | Full Text | PDF (385 KB) | Open Access Article
Artificial Intelligence in Digital Marketing Enhancing Personalization and Consumer Engagement
Reduanul Hasan1*, Mohammad Shoeb Abdullah1, Khadiza Tasnim1, Md Zillul Karim2
This paper showed how digital marketing is deeply influenced by AI-driven personalization, the improvement of consumer engagement utilization and privacy frameworks.
Abstract | Full Text | PDF (586 KB) | Open Access Article
The peer-reviewed and edited version of record published online before inclusion in an issue
These articles have been peer reviewed and accepted for publication. They are still in production and have not been edited, so may differ from the final published form.
The Most Read ranking is based on the number of downloads in the last 60 days from papers published on the Business & Social Sciences within the last 12 months. Usage statistics are updated daily.
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Artificial Intelligence in Digital Marketing Enhancing Personalization and Consumer Engagement
This paper showed how digital marketing is deeply influenced by AI-driven personalization, the improvement of consumer engagement utilization and privacy frameworks.
-
AI-Driven Innovation, Privacy Issues, and Gaining Consumer Trust: The Future of Digital Marketing
The study offers understanding on how to integrate technological advancements with privacy and ethical considerations in the field of modern marketing.
-
The Role of Social Media in Political Mobilization: A Systematic Review
This review reveals how social media reshapes political mobilization, enabling activism while exposing critical challenges like misinformation, surveillance, and slacktivism.
-
A Systematic Review of Corporate Social Responsibility Practices in Emerging Markets
Exploring CSR in emerging markets reveals its vital role in addressing social gaps, fostering sustainable growth, and enhancing business legitimacy.
-
Improving Market Competitiveness using the Use of Artificial Intelligence in Strategic Business Decisions
Artificial Intelligence (AI) driven immersive strategic decision-making enhances the competitiveness of the organization and entire industries, accurate, personalized, and innovative decision making.
-
The Impact of Digital Marketing Strategies on Consumer Behavior: A Comprehensive Review
Understanding digital marketing's impact on consumer behavior is crucial for creating effective, ethical, and consumer-focused business strategies today.
-
Exploring the Evolution of Human Resource Management in the Gig Economy: A Systematic Analysis
Understanding HRM’s evolution in the gig economy is crucial for ensuring fair, adaptive, and sustainable management in digital labor markets.
-
Behavioral Economics and Consumer Decision-Making: An Integrative Review
Understanding consumer behavior through behavioral economics enables more accurate models, effective strategies, and ethical interventions across markets and policy.
-
The Effectiveness of E-Learning Platforms in Higher Education: A Systematic Review
Understanding e-learning effectiveness helps improve digital education strategies, ensuring accessibility, engagement, and success across diverse higher education environments post-pandemic.
-
Financial Literacy and Its Effect on Investment Decisions: A Review of Recent Literature
Financial literacy is essential for informed investment decisions, economic stability, and reducing financial vulnerability in an increasingly complex market.
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