Business and social sciences

Business & Social Sciences

Volume 3 Number 1 2025

Descriptive Table of Contents

Published online 22 February 2025
Manuscript-In-Press

The Role of Social Media in Political Mobilization: A Systematic Review

Mahmud Hasan¹*, Anuradha Paul¹

pp. 1-8

This review reveals how social media reshapes political mobilization, enabling activism while exposing critical challenges like misinformation, surveillance, and slacktivism.

Abstract | Full Text | PDF () | Open Access Article

Published online 18 February 2025

Improving Market Competitiveness using the Use of Artificial Intelligence in Strategic Business Decisions

Mohammad Shoeb Abdullah^1*, Khadiza Tasnim¹, Md Zillul Karim², Reduanul Hasan¹

pp. 1-9

Artificial Intelligence (AI) driven immersive strategic decision-making enhances the competitiveness of the organization and entire industries, accurate, personalized, and innovative decision making.

Abstract | Full Text | PDF (425 KB) | Open Access Article

Published online 08 February 2025

AI-Driven Innovation, Privacy Issues, and Gaining Consumer Trust: The Future of Digital Marketing

Khadiza Tasnim¹, Mohammad Shoeb Abdullah¹, Md Zillul Karim², Reduanul Hasan¹

pp. 1-7

The study offers understanding on how to integrate technological advancements with privacy and ethical considerations in the field of modern marketing.

Abstract | Full Text | PDF (415 KB) | Open Access Article

Published online 20 January 2025
Manuscript-In-Press

A Systematic Review of Corporate Social Responsibility Practices in Emerging Markets

A K M Abu Zafor Shakil^1*, Md Mofassel Hossain², Md Miraj Hossen Khan³, Solaiman Islam Noyon⁴, Md. Baki Billah Ripon⁵

pp. 1-8

Exploring CSR in emerging markets reveals its vital role in addressing social gaps, fostering sustainable growth, and enhancing business legitimacy.

Abstract | Full Text | PDF () | Open Access Article

Published online 14 January 2025

Artificial Intelligence in Digital Marketing Enhancing Personalization and Consumer Engagement

Reduanul Hasan^1*, Mohammad Shoeb Abdullah¹, Khadiza Tasnim¹, Md Zillul Karim²

pp. 1-9

This paper showed how digital marketing is deeply influenced by AI-driven personalization, the improvement of consumer engagement utilization and privacy frameworks.

Abstract | Full Text | PDF (586 KB) | Open Access Article

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