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RESEARCH ARTICLE   (Open Access)
Contents Vol 3 (1)

AI-Driven Innovation, Privacy Issues, and Gaining Consumer Trust: The Future of Digital Marketing

Khadiza Tasnim1, Mohammad Shoeb Abdullah1, Md Zillul Karim2, Reduanul Hasan1  

+ Author Affiliations

Business & Social Sciences 3 (1) 1-7 https://doi.org/10.25163/business.3110212

Submitted: 16 December 2024 Revised: 04 February 2025  Published: 08 February 2025 

Abstract

The Digital Economy is on the ascent and marketing elements of the Digital Economy have rapidly evolved through the implementation of Artificial Intelligence (AI) technologies and big data analytics. The various predictive modeling, machine learning and natural language processing-based technologies available allow businesses opportunities to personalize content, optimize customer satisfaction, and improve operational efficiencies. However, the increasing demand for consumer data creates serious threats to privacy and trust. This research focuses on the application of AI in marketing while maintaining privacy as the primary concern. It aims to determine the impact of AI innovation, along with multi-source data acquisition, on marketing effectiveness. Moreover, it analyzes the impact of ensuring data privacy within the context of modern legislative developments such as GDPR and CCPA. The research findings underscore that companies utilizing ethical AI and enhancing privacy protection compliance can better cultivate trust among consumers. Multinationals that emphasize adequate and responsible data processing that incorporates consent and AI usage are better able to drive consumer loyalty in the long run. The research shows that a marketing approach considering ethics in conjunction with data privacy policies strengthens brand reputation and customer interaction. While trying to pursue and maintain a competitive edge in digital marketing, there is need for balance between the use of AI and consumer respect in the perpetually evolving business environment.

Keywords: Artificial Intelligence, Digital Marketing, Digital Marketing, Ethical AI, Driven Innovation

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