1.Introduction
Yogurt has long been recognized as one of the most widely consumed fermented dairy products across the globe. Traditionally produced through the fermentation of milk with lactic acid bacteria such as Lactobacillus bulgaricus and Streptococcus thermophilus, yogurt is valued not only for its nutritional properties but also for its probiotic potential (Kok & Hutkins, 2018). Probiotics are defined as “live microorganisms which, when administered in adequate amounts, confer a health benefit on the host” (Hill et al., 2014). Yogurt is often positioned at the forefront of probiotic foods due to its accessibility, popularity, and association with digestive health (Granato et al., 2010). However, the probiotic potential of yogurt varies significantly depending on production methods, bacterial strain composition, and post-processing practices (Hadjimbei et al., 2022).
The interest in probiotics has expanded in recent decades, largely due to advances in microbiome research. The gut microbiota has emerged as a central factor in human health, influencing digestion, immunity, metabolism, and even psychological wellbeing (Kau et al., 2011). Research suggests that alterations in the composition and diversity of the gut microbiome are linked to conditions such as obesity, irritable bowel syndrome (IBS), inflammatory diseases, and mental health disorders (Turnbaugh et al., 2006; Foster & McVey Neufeld, 2013). Functional foods like yogurt, enriched with specific probiotic strains, are increasingly viewed as dietary strategies to restore microbial balance and improve health outcomes (Vedamuthu, 2013).
A substantial body of evidence highlights the beneficial health effects of probiotic yogurt. For instance, randomized controlled trials have demonstrated improvements in gastrointestinal health, including reductions in IBS symptoms following regular probiotic yogurt consumption (Fattahi et al., 2014). Other studies have revealed associations between probiotic yogurt intake and improved immune function in healthy individuals (Malagón et al., 2008), enhanced bone mineral density in postmenopausal women (Laird et al., 2017), and modulation of inflammatory markers associated with aging and chronic disease (Maggio et al., 2013). These findings underscore the role of probiotic yogurt as more than just a dietary product; it serves as a functional food with measurable health benefits.
The effects of probiotics also extend to neurological and psychological health via the gut–brain axis. Studies in animal models have shown that ingestion of certain Lactobacillus strains can regulate emotional behavior and influence central neurotransmitter systems (Bravo et al., 2011). Human studies further suggest that probiotics may alleviate depressive symptoms (Wallace & Milev, 2017), while microbial interactions within the gut have been shown to regulate serotonin biosynthesis, a key neurotransmitter linked to mood regulation (Yano et al., 2015). These findings have contributed to a broader conceptualization of yogurt as not only a nutritional food but also a modulator of mental health and wellbeing.
Despite these promising associations, the probiotic potential of yogurt is not uniform across all products. The viability and functionality of probiotics depend on multiple factors, including strain type, fermentation processes, storage conditions, and survival through gastrointestinal passage (Schrezenmeir & de Vrese, 2001). Traditional fermentation practices generally ensure higher concentrations of viable probiotic strains, whereas industrial processing often involves pasteurization after fermentation, the addition of preservatives, and extended shelf-life practices that significantly reduce probiotic viability (Gänzle, 2015). For example, while homemade or artisanal yogurts often contain billions of live bacteria per serving, many mass-produced commercial yogurts marketed as “probiotic” contain only trace amounts of viable microorganisms by the time they reach consumers (Myrick, 2025).
This discrepancy between traditional and industrially produced yogurts raises concerns about labeling accuracy and consumer awareness. Marketing strategies often present all yogurts as probiotic-rich, despite the fact that not all contain sufficient viable strains to confer measurable health benefits (Granato et al., 2010). Regulatory standards on probiotic labeling vary internationally, and in many cases, manufacturers are not required to list specific bacterial strains or their concentrations at the time of consumption (Hill et al., 2014). Consequently, consumers may believe they are obtaining significant probiotic benefits from yogurt products that do not meet scientific thresholds for probiotic efficacy.
Moreover, the strain specificity of probiotics adds another layer of complexity. Not all probiotic bacteria are equal in terms of health outcomes; different strains of Lactobacillus or Bifidobacterium exert distinct physiological effects (Schrezenmeir & de Vrese, 2001). Clinical benefits are typically associated with well-characterized strains tested in controlled studies, yet many commercial yogurts do not provide such detail on labeling (Hill et al., 2014). This undermines the ability of both consumers and healthcare professionals to make informed dietary choices.
The broader significance of this issue lies in public health and nutritional policy. Yogurt is often recommended as a dietary source of probiotics for improving gut health and immunity (Malagón et al., 2008). However, if industrial practices undermine probiotic viability, these recommendations may be overstated or misaligned with actual outcomes. As consumer demand for probiotic foods increases, ensuring transparency, accuracy, and efficacy in yogurt production becomes essential. The rising interest in gut health, coupled with evidence linking yogurt to multiple domains of human wellbeing, makes this an important area for scientific, regulatory, and consumer-level attention.
The aim of this study is to critically analyze the probiotic potential of yogurt, distinguishing between traditional and industrially processed varieties. Specifically, the study seeks to (1) evaluate the viability and diversity of probiotic strains in different yogurt types; (2) examine the impact of processing and storage practices on probiotic functionality; (3) assess consumer perceptions and labeling practices surrounding probiotic yogurts; and (4) highlight the implications for public health nutrition and regulatory frameworks.
 
         
        