Fashion Innovation Driven by AI: Transforming Design, Manufacturing, and Customer Experience
Arpon Roy1*
Applied IT & Engineering 2(1) 1-8 https://doi.org/10.25163/engineering.2110224
Submitted: 05 December 2023 Revised: 07 February 2024 Published: 12 February 2024
Abstract
Background: The fashion and apparel industry is being experienced a technological disruption from the developing prevalence of artificial intelligence (AI). The speed of trend cycles, demand for personalized experiences, and increased sustainability expectation from the consumer are all putting pressures on brands, but AI can generate new opportunities in various points across the value chain. Methods: This paper synthesizes peer reviewed literature, industry reports, and case studies of fashion brands, to assess how AI is currently used in fashion. Four areas were examined: virtual try-on technologies, personalization or recommendation systems, AI-assisted design, and supply chain. Data was gathered from over 50 sources and insights provided by McKinsey, Statista and leading fashion brands. Results: AI-driven technologies have significantly improved efficiency and customer engagement. Virtual try-on tools have increased online conversion rates by up to 40%, while personalized recommendations have boosted sales by 20–30%. AI-powered supply chain analytics have cut inventory costs by nearly 25%, and automated design tools have reduced prototyping times by over 30%. Retailers such as H&M and Stitch Fix have observed better operational performance and as much as 35% reduction in material waste, as reported by the organizations, on account of their use of AI. Conclusion: The findings conclude that AI provides changes to the fashion industry that improves personalization, efficiency and sustainable fashion. AI and AR are influencing consumer experiences and businesses. When deployed strategically and ethically, AI can change the course of the fashion industry.
Keywords: AI Fashion tech, AI in Design, Sustainability, AI in prediction, predictive analytics.
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