Business and social sciences

Business & Social Sciences

Volume 2 Number 1 2024

Descriptive Table of Contents


Published online 18 January 2024
Manuscript-In-Press

Transforming the Digital Landscape: Analyzing the Role of Artificial Intelligence in Contemporary Marketing Strategies

Reduanul Hasan1, Khadiza Tasnim1, Md Zillul Karim2, Mohammad Shoeb Abdullah1  

pp. 1-8

In this study we examined the marketing case studies to assess what operational AI implications existed in relation to marketing.

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Business & Social Sciences